AdTech Trial – The house always wins
vishwanath I’ve found the filings on Google’s anti trial case a fascinating primer on adtech best ( and not so best) practices. The ruling is here in its entirety The DOJ’s…
Advance your AdTech Measurement: Practical Tips
Running large data platforms using 1P, 2P and 3P data involves measuring your AdTech spend and a clear strategy to execute. With the gamut of vendor solutions, agencies, ad exchanges…