Data

Data - Code

Why you got that ad, in plaintext

June 15, 2026 - By vishwanath

We watch a lot of ads and I usually guess (and sometimes rage) at why…
Data

Did it all for the cookie

May 28, 2026 - By vishwanath

The third-party cookie isn't dead. It's just opt-in now. Which means it's basically dead (like…
Data

Data - the authentic foundation for AdTech

October 3, 2025 - By vishwanath

Data teams need to be able to set up data pipelines that are as fast…
Data

AdTech Trial - The house always wins

April 19, 2025 - By vishwanath

I’ve found the filings on Google’s anti trial case a fascinating primer on adtech best…
Data

Data Engineering in the Age of LLMs

March 24, 2024 - By vishwanath

Data engineering in the age of LLMs these days leads to existential questions around the…
Data

Advance your AdTech Measurement: Practical Tips

March 3, 2024 - By vishwanath

Running large data platforms using 1P, 2P and 3P data involves measuring your AdTech spend…
Data

DQ Framework

October 30, 2022 - By vishwanath

Data quality is one of the biggest asks from consumers of the data in large…
Data

TFDV for Data validation

August 6, 2020 - By vishwanath

Working with my teams trying to build out a robust feature store these days, it’s…
Data

Autoencoders for Data Anomalies

July 7, 2020 - By vishwanath

With more and more emphasis on data anomaly detection and the proliferation of build/buy options,…
Data

Laplace and the law of small data

June 29, 2020 - By vishwanath

One of my recent favorite reads is The Computer Science of Human Decisions by Brian…